Trademark & Usage Guidelines

Marks of innovation
Imation, the Imation logo and Travan are some of Imation's trademarks.

When using any of Imation's registered trademarks, we ask that you follow appropriate rules concerning trademark usage. The following are general rules for the use of Imation Corp.'s trademarks. For a more detailed guide to using our trademarks, please refer to the Imation Trademarks Usage Guide, available on this page as a PDF.

Imation Corp. trademarks must never be:

• Hyphenated
• Abbreviated
• Made possesive
• Used as a noun or verb
• Used in parody
• Followed by "customers"
• Translated into a foreign language (exceptions: the Imation word mark in Arabic Script in United Arab Emirates, Algeria, Egypt, Morocco, Saudia Arabia, and Tunisia; Katakana in Japan; Chinese (Yi Min Xin){3rd Chinese Version} in China, Hong Kong, and Taiwan; Cyrillic in Bulgaria, Russia, and Ukraine; Hindu in Indonesia; Korean in Korea; and Thai in Thailand)

Always use an Imation Corp. trademark as an adjective that modifies a product descriptor/generic product terminology.

Always display the "TM" notice once after the first text use of each Imation Corp. trademark in any piece. Examples include printed publications, computer screen displays, digital files, PDF files, etc.

Always refer to Imation Corp.'s ownership of its trademarks, if any are used in a single piece. For example, "Imation and the Imation logo are trademarks of Imation Corp."

Imation Trademarks & Usage Guidelines