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| Location: Weston, Florida |
Function: Sales/Marketing/Business Development |
| Requisition #: 68087 |
Position Type: Full-Time Employee |
| Company Overview |
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Imation is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. In addition to the Imation brand, Imation's global brand portfolio includes the Memorex brand; one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?"
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Job Overview |
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Imation Corp. is the growing marketer of the Memorex brand in consumer electronics, recordable optical media and other computer related products. We have a solid history upon which we’re building a remarkable future! Our fast-paced, high-expectation environment seeks a talented Lead Product Marketing Specialist for Video.
Responsibilities
- The Product Marketing Managert will be responsible for setting the strategic vision and product direction to position IEP as a market leader within Consumer Video markets. This position will oversee, lead and set directives for Product Marketing (outbound/inbound), Product Management (cradle to grave) and New Product Definition and Introduction.
- Responsible for the development and delivery of a business plan that defines short and long-term objectives, advance IEP's position within the Consumer Video market.
- Drive the development of product lifecycle and product management programs from concept through development, marketing, distribution and sustaining support phases.
- Play a key role in tracking competitive moves, market feedback, and determine appropriate positioning and features to sustain competitive advantage in target segments.
- Work closely with sales, customers, engineering and manufacturing to assure product issues are prioritized and resolved.
- Develop and oversee the preparation of promotional materials including presentations, brochures, white papers and other marketing collateral.
- Meet with partners/customers to assess product roadmaps and feature/benefit attributes of new products, and develop relationships where appropriate.
- Responsible for developing relationships in all cross-functional areas and interacting with senior management.
- Plan, implement and track channel and retail programs to increase sell in and sell through of products.
- Provide PR and Marcom support involving specifications, in-depth technology support and presentations.
- Qualifications:
- The successful candidate must be a hands-on self-starter who can assume broad responsibility in a dynamic business setting.
- Must be competent decision-maker who can inspire and motivate others. High standard of excellence, results, orientation, flexibility and openness to change.
- Minimum of 7 years experience managing a product marketing/management function within the consumer electronics industry.
- Minimum of 7 years marketing experience successfully targeting retail, distribution, reseller, and office superstore channels.
- Lifecycle product management experience with major product programs, from concept through development, marketing, distribution and sustaining support phases.
- Strategic mindset with heavy involvement in execution and delivery of results.
- Strong communication skills, both written and verbal as well as presentation skills.
- Strong customer skills with the ability to build relationship at top levels.
- Ability to develop relationships in all cross-functional areas and with senior management.
- Ability to manage small groups, drive projects, and collaborate with a wide variety of people across functional personnel.
- Strong financial acumen with previous experience managing P&L.
- Must be able to assimilate broad range of data, draw meaningful conclusions and define a coherent strategic direction - this requires strong analytical and problem solving skills.
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