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 Includes survey background, results and visuals.  Download Results PDF This spring, Imation surveyed more than 2,000 US adults on their digital lifestyle habits; the findings indicate that Americans are increasingly digital in how they capture, store, and share their photos ... but the Digital Lifestyle remains a step behind. Full Story
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Admit it. Like most Americans, we’ve got shelves piled high with dusty shoeboxes of old photos and empty scrapbooks. And now, with the growth of digital cameras, we have CDs, DVDs, computer hard drives and e-mail boxes that are overflowing with digital photos and video as well. It’s true, according to a national consumer survey of 2,000 American adults, sponsored by Imation Corp, Americans are embracing digital technologies to capture and share their memories. In a year when the number of digital images captured worldwide is estimated at 100 billion*, more than half of Americans surveyed (54 percent) are using digital technologies to capture and preserve their photos. In fact, the majority of Americans (71 percent) feel comfortable with the basics of storing, organizing and sharing their digital photos and videos and they are slowly tackling the more complex and creative tasks like editing photos and creating digital albums. Here are a few tips about editing, organizing, and sharing these files: Refine Pictures Without Retaking Them Editing digital pictures may seem overwhelming, difficult or impossible, but photos don’t have to be edited by a professional graphic designer or with expensive programs.
Build a Library of MemoriesStop searching through piles of CDs & DVDs. Imation understands life is hectic, so stop wasting time thumbing through unlabeled CDs and DVDs because there are effective ways to organize and store optical media.
Sharing Memories is Easier Than EverSo why aren’t Americans doing it? Half the fun of making digital memories is sharing them. So dust off the digital shoeboxes and make digital files everyone can enjoy. |
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