Imation expands portfolio of Apollo external hard drives for demanding users
Hoofddorp, the Netherlands, 19 May 2009 - Imation Europe today announces the expansion of its Apollo portfolio of external hard drives with the Apollo Expert and Apollo Pro.
For laptop users, the 2.5-inch Apollo Expert UX offers 320GB and 500GB of capacity in a pocket-sized drive. The 2.5-inch drive is covered in a protective removable skin to prevent scratches and abrasions. The 3.5-inch Apollo Pro UX provides desktop users with capacity up to 1.0TB.
“Compatible with Mac and PC computers these drives are for the heavy data users who need greater speed and reliability,” said Alet Jentink, Product Manager Consumer Storage EMEA.
Both drives include integrated stands for vertical or horizontal usage. Other features include low capacity/data activity indicator lights for easy identification of data processes and built-in power save mode for energy conservation.
In addition, Apollo Expert UX and Apollo Pro UX offer one-touch backup sync buttons with software for simple, automatic backup. The drives are compatible with specific applications including Apple Time Machine.
The plug-n-play format enables users to transfer data from any computer with a USB 1.1 or 2.0 port. Both drives include an Imation designed controller board to offer higher reliability for demanding users.
Apollo Expert UX 2.5 is the winner 2009 of ‘the Art of Storage award’ at the Eighth Annual Storage Visions Conference (partner program to the 2009 International CES) in Las Vegas. The Portable Hard Drive was recognized to have the best-in-class aesthetics, ease of use and industrial design.
Pricing and Availability
The Imation Apollo Expert UX and Apollo Pro UX are available end of February in Europe Suggested retail prices for the Apollo Expert UX are between 99 EUR and 139 EUR and for the Apollo Pro UX between 120 EUR and 195 EUR, depending on capacity. Apollo drives are offered through authorized Imation distributors, wholesalers, resellers and e-tailers in Europe.
For additional information on Imation’s complete family of Apollo products, visit www.imation.com/apollo.
Product Images
Apollo Pro UX: http://partner.imation.com/cil/images/10585/204/large/12866.jpg
Apollo Expert UX: http://partner.imation.com/cil/images/10585/204/large/12812.jpg
For more images: http://images.imation.eu
About Imation Corp.
Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at www.imation.com.
Imation, the Imation logo, Apollo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?’ and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.
Contact:
<Local agency contact>
Imation, Matthieu Valk: mvalk@imation.com / +31 23 521 29 21
Web site: http://www.imation.eu