Imation launches new scratch free and shock resistant external hard drives
Smallest Apollo UX pocket-sized 2.5" drive designed to fit in the palm of your hand or slip into your pocket
Amsterdam, September 21st, 2009 – Imation Europe today announces the launch of its new small and stylish Apollo UX drives. This innovative series of external hard drives was developed for demanding users who need their data ‘on-the-go’. The ultra slim and lightweight drive is designed to fit in the palm of your hand or slip into your pocket.
Imation Apollo UX, the smallest HDD available in 2.5" offers 250GB, 320GB and 500GB of capacity in a pocket-sized drive. The sleek hard drive is covered in an elegant rubber casing to prevent scratches and abrasions.
“The Apollo UX drives offer a unique combination of compact size, sleek styling and security.
Compatible with both Mac and PC computers, they are designed for the heavy data users who need greater speed and reliability,” said Anna Lidén, product manager magnetic and commercial storage at Imation Europe.
Backup and restore with the click of a mouse
The UX drives makes data storage quick and easy with its one touch Imation Live backup software, making scheduled backups with a click of the mouse. A blue data transfer indicator lights when data transmision is in process. The drives are compatible with specific applications including Apple Time Machine.
No external power supply needed
The plug-n-play format enables users to transfer data from any computer with a USB 1.1 or 2.0 port. Apollo UX needs no external power supply. Both drives include an Imation designed controller board to offer higher reliability for demanding users.
Availability
The Imation Apollo UX is available in Europe as of today through authorized Imation distributors, wholesalers, resellers and e-tailers.
For additional information on Imation’s complete family of Apollo products, visit www.imation.com/apollo.
Product Images
http://images.imation.eu
About Imation Corp.
Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at www.imation.com.
Imation, the Imation logo, Apollo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?’ and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.
Contact:
Pleon, Sandra Leenhouts: sandra.leenhouts@pleon.com / +31 20 487 4000
Imation Europe, Matthieu Valk: mvalk@imation.com / +31 23 521 29 21