August, 2009

OAKDALE, Minn.--(BUSINESS WIRE)--Aug. 27, 2009-- Imation Corp. (NYSE: IMN) today announced the promotion of Jeffrey (Jeff) Meredith to the position of vice president of global marketing and product management for the company. In this role, Meredith leads brand management, product management, and marketing services for Imation’s commercial and consumer businesses worldwide. Imation’s global brand portfolio includes Imation, Memorex, TDK Life on Record, and XtremeMac brands. The company’s global product portfolio, which spans data storage – including magnetic, optical, flash, and removable/external hard disk drive formats – as well as A/V accessories and consumer electronics, reaches commercial users and consumers in more than 60 countries worldwide.

“As Imation transforms into a brand and product management company, the creative and disciplined marketing leadership that Jeff Meredith brings to our global organization is critical,” said Mark Lucas, president and chief operating officer of Imation. “Under Jeff’s leadership, we continue to strengthen our core data storage brand – Imation – while expanding it into new storage offerings that appeal to both professional and consumer users. We are also revitalizing our iconic Memorex brand with a new portfolio of A/V accessories and consumer electronics products geared toward the ‘modern mom.’ And we’re leveraging the TDK Life on Record brand’s audio legacy with a new portfolio of premium audio-related products launching later this year.

“Imation’s emphasis on strong brand management is complemented by a focus on product management and operational excellence. I’m very pleased to have someone of Jeff’s marketing talent and experience leading our global marketing and brand management organization,” said Lucas.

Meredith has more than 17 years experience in engineering, business development, and marketing. He began his career in 1992 as a structural engineer for Gannett Fleming, Incorporated, and later held business development and brand management positions at International Paper Company. In 2001, Meredith joined Lexmark, a leading maker of computer printers and related products, where he held both European and U.S.-based assignments. As worldwide marketing vice president for Lexmark, Meredith had responsibility for global product management and brand marketing for the company’s Consumer Printer Division. Meredith joined Imation in 2008 as executive brand director for Memorex, and was most recently general manager of Imation’s global marketing and brand management function.

Meredith holds a Bachelor of Science in Civil Engineering from Purdue University, and a Master of Business Administration in Marketing and Operations, also from Purdue University.

About Imation Corp.

Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at http://www.imation.com.

Imation, the Imation logo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?’ and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

The TDK Life on Record logo is used under a trademark license from TDK Corporation.
TDK Life on Record is not affiliated with LifeOnRecord.

Source: Imation Corp.

Imation Corp.
Mary Rawlings-Taylor, 651-704-6796
E-mail: mjrawlings-taylor@imation.com