Imation’s SDMA offers organizations and users a holistic approach to
manage and protect an organization’s most valuable data from tampering,
destruction, loss or leakage
OAKDALE, Minn.--(BUSINESS WIRE)--Mar. 3, 2015--
Imation (NYSE:IMN), a global data storage and information security
company, today announced it has unveiled its new Secure
Data Movement Architecture (SDMA™) to give organizations a holistic
approach to actively manage their high-value data files and protect them
from tampering, destruction, loss or leakage through their entire
lifecycle. SDMA empowers end users to manage their own policy for
protecting their high-value data in addition to enabling organizational
control and management policies.
High-value data is comprised of an organization’s critical data files
that must be safeguarded from tampering, loss or corruption. According
to IDC, 25.2 of the 37.4 exabytes of storage that was shipped worldwide
in 2013, or 67 percent, was for the purposes of storing unstructured
data files. Data files are being created by users, devices and sensors
and are being copied and proliferated across multiple device types,
including personal devices such as tablets and smart phones. But there
are not any holistic approaches to protecting all of it. Traditionally,
applications have provided sufficient protection for the structured data
stored within an organization’s internal IT environment; however with
the tremendous growth of unstructured data that is often accessed by
client applications, this data has become vulnerable as it may
unwittingly escape organizational control or be accessed, tampered with
or stolen by unknown threats.
SDMA
actively safeguards high-value data from hand to cloud and creation to
destruction. It protects high-value data from loss, leakage, destruction
or resurrection, and manages it through policy-based control and
security. It also addresses the need to safeguard data files throughout
the data lifecycle, including archive, remote workers, file sharing and
collaboration, storage management and cloud and mobile device endpoints.
SDMA protects high-value data throughout the broader information
ecosystem by drawing upon core capabilities found within Imation’s
Nexsan Assureon™ Secure Archive, IronKey
Secure Storage and IronKey Workspace with Windows To Go solutions that
are in use today. Assureon provides a comprehensive secure archive
solution that protects and preserves high-value data. IronKey mobile
storage solutions enable users to securely access their workspaces and
files remotely while adhering to corporate IT standards, and IronKey
Workspace with Windows To Go is a PC on a Stick™ that equips employees
and contractors with a portable Windows 8.1 corporate image.
“Security and storage can no longer be siloed. Imation is introducing
comprehensive and innovative protection for high-value data files,” said
Ian Williams, president of tiered storage and security solutions at
Imation. “Organizations can no longer throw additional point solutions
and hardware at the problem – we must take a holistic approach to data
loss and leakage issues. The Secure Data Movement Architecture solves
these problems in a comprehensive way and provides a framework to
protect important data files. No matter where a user is, how much data
they create or what device or solution they use to create and house
their data – SDMA is designed to safeguard their most important
information assets with the utmost confidence.”
A recent
Imation survey of end users revealed 70 percent did not classify
high-value data, highlighting the organizational disconnect of
protecting critical files. Organizations attempt to define or dictate
policies or deploy point solutions in an attempt to regain control over
their high-value data; this has only succeeded in frustrating and
hampering the end user’s ability to do more with their data. End users
want their data safeguarded, but they also want to be productive when
they are away from the office or working with external contractors and
consultants. When faced with cumbersome policies or solutions, end users
either bypass them or limit their effort to the boundaries placed on
them.
In addition, information technology and security professionals are
increasingly challenged by the pace in which data files move both
internally and externally. It’s hard for them to manage data across all
of the physical and other storage devices that data lives on – personal
computers, servers, mobile devices and/or the cloud – and to keep that
data from being lost or stolen. These challenges only get more difficult
as data growth continues to explode and more data files are seen as
important or mission-critical business assets.
“SDMA really goes back to Imation’s roots of helping our customers
store, protect and connect their information,” said Claude Farmer, vice
president of engineering at Imation. “This is a holistic approach that
will include components that empower organizations to protect and
preserve files anywhere and anytime.”
“Imation’s Secure Data Movement Architecture is an emerging real-world
solution to today’s unstructured data management challenge. Data growth
continues at exponential rates, and this data is an attractive target
for cybercriminals looking to score big. Despite their best efforts
organizations remain vulnerable to many potential problems relating to
storing and securing their most important data, which is one of the
reasons information security is the most important IT priority for
2015¹,” said Terri McClure, senior analyst, ESG. “Imation is uniquely
positioned to lead the way forward for the industry with its pedigree in
storage and security, its Nexsan family of data storage solutions and
its IronKey mobile security solutions.”
With over fifty years of experience in protecting data for organizations
around the world, Imation has a unique perspective to the risk
organizations face in managing their data files. This legacy, along with
a comprehensive secure product portfolio and over fifty data security
patents and patents pending, demonstrate Imation’s mission of
safeguarding data across today’s broader storage.
"For the past 14 years we have been advising our customers on the best
methods for protecting their critical data. With the ever-increasing
amount of data our customers are managing, traditional data protection
models are challenged to provide the necessary security and protection
for their high-value data without a significant redesign," said Steve
Bishop, CTO at VeriStor. "Leveraging Imation's Secure Data Movement
Architecture to protect our customer's high-value data provides a
holistic solution for the data loss and data leakage risks they face.”
For more information on Imation’s Nexsan storage solutions, visit www.imation.com/en/nexsan.
About Imation
Imation (NYSE: IMN) is a global data storage and information security
company. Our products and solutions help organizations and individuals
store, manage and protect their digital content. Imation’s storage and
security portfolio includes Nexsan high-density, archive and solid-state
optimized unified hybrid storage solutions; IronKey™ mobile security
solutions that address the needs of professionals for secure data
transport and mobile workspaces; and consumer storage solutions, audio
products and accessories sold under the Imation, Memorex and TDK Life on
Record brands. Imation reaches customers in more than 100 countries
through a powerful global distribution network. For more information,
visit www.imation.com.
Follow @Nexsan
and @ironkeysecurity
on Twitter.
Imation, the Imation logo, Nexsan, the Nexsan by Imation logo,
IronKey, PC on a Stick, Assureon and Memorex are trademarks of Imation
Corp. TDK Life on Record is a trademark of TDK Corporation and is used
under license. All other trademarks are property of their respective
owners.
¹ Source: ESG Research Report: 2015 IT Spending Intentions Survey,
February 24, 2015
Source: Imation Corp.
For Imation Corp.
Jason Sprenger, 612-327-1886
jsprenger@gamechangercommunications.com
